Vision
& Mission
Our vision is to be one of the bestselling brands, not only in
Oman
but also abroad through our
“Fresh, High Quality, and Oman product’. MPF built a
reputation for living up to the tagline.
Dana is not only increasingly popular around the Sultanate, but
it is also penetrating more and
more Gulf markets.
Eggs find a variety of uses in
Oman
food. They are not only an important part of the daily family
breakfast, but also are used in a
wide range of foods like baked items and salads. Table eggs
invariably figure
prominently in the grocery budget of Omani and expatriates families. Someone
walking into a supermarket in the
Sultanate is almost twice as likely to pick up Dana eggs as any
other brand. In Wilayats,
"Dana
"(in
Arabic means
"Cute or little
Pearl
" has overtaken the term
(egg).
Pearl signifies nobility, purity, luster and freshness. Dana represents the
same freshness,
purity and gem of
a quality.
Dana’s brand image is attributing
to the vision of MPF’s board members and
management .
Long-term users continue to find
their favorite Dana eggs unchanged in terms
of
taste and quality. Having cornered a substantial market share in
Oman
, the company began
exports to overseas markets, beginning initially with the UAE and several
other GCC countries.
Plans are underway to further boost exports as well as production capacity and
domestic
market share.