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Vision & Mission

Our vision is to be one of the bestselling brands, not only in Oman but also in neighboring GCC countries through our “Fresh, High Quality, and Oman product’. MPF built a reputation for living up to the tagline...


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Our Strategy

MPF strategy aims at keeping its brand as the first in the market to use a hard top container with a band, to prevent condensation in the pack and to prevent breakage of eggs while handling. The company has adopted various positive innovations in the industry to cater to its customers in a better way. Dana & Baledi Oman is packaged and promoted in such a way that it appeal to customers is constantly reinforced. The packaging of eggs is very important as eggs are perishable items and highly fragile. Dana & Baledi Oman Oman eggs are delivered every morning to all the outlet in Oman, UAE & Qatar through fleet of vehicles. The customers who buy Dana are highly informed consumers, who value taste, freshness and are those who take great care of themselves and their family health. The consumers in Oman also have the pride of patronizing an Oman product, which is their own national brand. .

Certifications

Dana & Baledi Oman Oman Eggs were typically an Omani product and the quality certification from SGS for ISO 22000:2018 , ISO 14001:2015 & HACCP, emphasis the fact that MPF is quality conscious in every aspect of the production. MPF has consolidated its position as the leading Omani Egg producer through its constant efforts to add value to its products. The milestone in the process of growth is the achievement of ISO certifications and HACCP implementation. The benefits of adopting the quality systems help Dana to join the global league of standardized process to deliver fresh and nutritious to the consumers within 24 hours of production.

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Food Safety, Quality & Environmental Policy

Dana is typically an Omani product and the quality certification form SGS-ISO22000 and ISO14001-emphasis the fact that MPF is quality conscious in every aspect of the production.Modern Poultry Farms has consolidated its position as the leading omani egg producer ...

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